“We are also transitioning to develop games as a service, so after we ship a game we will continue to develop new content and features for that game into the foreseeable future.”Īustin has become the state’s hub for video game development, with about 140 gaming companies in the metro area, according to data compiled by Chicago-based investment firm JLL. Now we are taking on all the functions of a game in its entirety - from concept to completion,” Hoberman said in an emailed response. “In the past, we primarily partnered with other developers as an extension of their internal teams, working on a specific subset of a game (e.g.

The new center follows a recent expansion of the company’s Austin office on Guadalupe Street and is being financed with the help of an $18 million development loan from China-based video game holding company Leyou.īy having a presence in Toronto, Hoberman said, Certain Affinity will be able to take advantage of universities in town with notable game development programs, become a major player in that market and establish international roots. The new facility, which is slated to open by March, will be in downtown Toronto and initially staff about 60 new hires, said Certain Affinity founder and president Max Hoberman. Austin-based video game developer Certain Affinity, known for its work with games in the 'Call of Duty' and 'Halo' franchises, said Wednesday that it is expanding to Toronto, where it plans to open a second development center.

Certain affinity